Who we are

Re-imagining Learning for a Better Future

The way humans operate is determined by the learning systems that exist around them at home, at schools, at work, in the media, and so on. Only a complete shift out of the colonial-industrial learning systems which make us believe that personal economic gain is a complete and singular way to succeed in personal life can create this future world we imagine.

A world that is finally capable of dealing with the most pressing challenges of poverty, hunger, war, and many more.
It seems increasingly impossible to solve these problems without reimagining the framework of human society.

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We want to bring learning back into people’s hands, so they can solve problems, create opportunities, and build fulfilling, sustainable lives for themselves.

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Reclaiming the meaning of learning from the existing economy centred colonial-industrial-model of education by changing the learning approach to a self-directed and self-empowering one in all domains of personal, social and ecological life. 

Our Mission

Be Moonshot

Be Empathetic

Be

Be Diverse

Be a Community Builder

Be Good

Be Fun

Our Values

Understanding Project DEFY

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Over the years, we have found that there are many ways to see Project DEFY. All of these lenses cumulatively create our identity.These lenses allow us to add many dimensions to every decision we make, every design we create, and every observation we make.

Below, we share with you all the lenses we see DEFY through, ensuring that you can engage with our thought layer in depth. At the very end, you will also be able to read about the culture we operate with, which is an essential vehicle that we carry our mission on.

Indian Non-Profit Organisation

Project DEFY has been a Section 8 non-profit in Bengaluru since October 2016, with a lean team.
We are compliant with all the applicable provisions of the Companies Act, 2013 required for a Section 8 Company.
As a Section 8 non-profit, we don’t have shares, and profits are reinvested into the organization.
We follow Corporate Law with annual audits submitted to the Ministry of Corporate Affairs.

Compliant with Indian law:

CIN: U80902KA2016NP1097014

80 G : 12AA :
CSR1 : CSR00001193 FCRA : 0100003212021

We are fully compliant with Indian Law and have no conflicts with it in any manner whatsoever.

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Learning Revolution

DEFY is creating a Learning Revolution, starting with flipping the mainstream education model using Nooks, but also flipping learning models across various domains like Disasters and Climate Change, Research, Sports, and so on. 

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Movement of Communities

Organisations have never solved systemic problems. We believe that prioritising the growth of an organisation at some point can conflict with the systemic change that must happen, since in order to change a System one needs to create a movement. Movements are not one organisation, but many organisations, people, collectives, communities and identities, attempting to achieve a new narrative. Each of our ideas is attempting to reimagine systems by creating movements with a new narrative. Instead of slow, incremental change, we aim for a ‘frog-leap’ social transformation.

The Success of a Movement 

A movement’s success lies in enabling the success of all parties involved, not just one organisation. DEFY is a movement of many communities, ensuring the success of:

Creating an Ecosystem for Change 
New conversations and ideas must have a fertile ground to emerge and evolve.
Movements require ecosystems that allow for experimentation and innovation.

Social R&D Lab 

When we see DEFY from an internal lens of the core team, a completely new perspective emerges. The DEFY team invites the most aspirational and creative individuals to become a part of it and to lead our movements in social change. We respect our team members as individual innovators and have always encouraged each of our team members to learn how to:  

Understand social problems.

Design ideas and prototypes. 

Organise basic resources to pilot these ideas. 

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Our Approach to Experimentation 

If some of us fall in love with a problem, then we design a radical new concept to solve it.  The solution may be:  

A completely unexplored approach.

Beyond the conventional paradigms of the development or social enterprise worlds. 

We then test these ideas through experimentation to see if they work. 

Our Core Principles 

They are radical and new, breaking away from existing solution paradigms. 

They are decentralized, preventing the accumulation of power, money, and control in any single entity.

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They see communities as leaders, not just beneficiaries. 

They use self-designed learning as a tool of empowerment at the core of the solution. 

They bring the problem and the solution into the public space, shifting power into the hands of people. 

Our Core Principles 

projectdefy

They are radical and new, breaking away from existing solution paradigms. 

They are decentralized, preventing the accumulation of power, money, and control in any single entity.

They see communities as leaders, not just beneficiaries. 

They use self-designed learning as a tool of empowerment at the core of the solution. 

They bring the problem and the solution into the public space, shifting power into the hands of people. 

We believe that self-designed learning gives people the power to solve some of the world’s biggest problems. But the way learning happens today—in schools and in society—often holds us back. It takes away our confidence and stops us from fixing the issues we see around us. This broken system focuses too much on personal success, instead of helping communities grow together. It teaches us to compete.

Decision-making in DEFY hence looks very different, with a strong effort to step away from survival-instincts and insecurities, and prioritising the growth and wellbeing of others who enable the movement. We are happier to see our partners grow and get recognition, more than seeing this for ourselves.
The success of a movement is in enabling the success of all parties involved and not just one organisation. Hence, we see DEFY as a movement of many communities, where we must ensure the success of all of the communities we work in, the partners we work with, the funders that support the movement, the ambassadors who evangelise it, the governments who adopt it and others who take inspiration from it

We see DEFY as a Social R&D Lab—constantly experimenting with real problems, whether discovered by us or brought in by others. When a problem captures someone’s heart, we design bold, unconventional solutions— .outside the usual ways that NGOs or businesses might try to solve problems.”
If it works, we grow it just enough, while decentralising power and resources. Eventually, we step back, letting the idea evolve into a movement, and support it as curators—not controllers.